Twilio is like a programmable phone system that lives in the cloud. With just a few clicks (and no phone hardware), you can send text reminders, route calls through an automated menu, record voicemails, or trigger follow-up messages—all from the same dashboard. Because Twilio plugs into tools like Zapier, every text or call can kick off the next step in your workflow: update a calendar, mark a task complete, or notify your team It’s an easy way to give customers fast, personalized communication without adding extra work to your day.