Automate Airtable with Ottermation by Speak Toomey

Airtable is more than just a spreadsheet with pretty views—it’s a database that, when automated, becomes the beating heart of your operations. From tracking operational workflows to easily digestible dashboards, Speak Toomey builds Ottermation systems that turn Airtable into a hands-free, cross-functional platform.

Pain Points
How We Help
Real Impact
Tech Stack

Pain Points

Airtable is a power tool—but many teams treat it like a glorified spreadsheet. Without automation, you get:

Stale records with missing or outdated info.
Too many clicks to update status, assign owners, or track progress.
Disconnected systems—data stuck in Airtable, while billing, reporting, or HR tools are siloed.
No alerts when something goes wrong or is overdue.

A smart database should work for you.

How We Can Help

Ottermation transforms Airtable into a proactive, connected backend. Workflows we've built include:

Form → Table → Workflow: Submissions (Tally, Google Forms, or internal) create new Airtable records, then trigger routing or notifications.
Field-based logic: When a record hits "Ready to Approve," auto-notify finance and move to the Approved view.
Two-way syncing: Sync Airtable with QuickBooks, Google Sheets, or your CRM to eliminate redundant updates.
Custom logic notifications: Pulls from custom fields and auto-sends custom emails or notification messages.

Airtable becomes your single source of truth—with zero babysitting.